Pay Per Click

Pay Per Click search engines provide a guaranteed placement of an advertisement on a search results page whenever a specific keyword has been searched. The advertisers pay a small amount whenever their advertisement is clicked by a visitor (hence the term Pay Per Click), therefore there is no payment unless an advertisement is clicked. The amount an advertiser pays per click of their advert varies, the more they are willing to pay the higher the likelihood they will appear at the top of the advertisers on the search results page.